WILL BENEDICT
Born in 1978
Working on a process of deconstruction, hybridization and recomposition of the image, the artist Will Benedict uses various media—from painting to video, from drawing to photography to curating exhibition projects—to reflect on the constitutive elements of representation and on the ways of interpreting and framing it, both visually and conceptually. The compositional and material heterogeneity of his works—often characterized by the coexistence of multiple semiotic levels—creates a sense of ambivalence. In particular, his video works depict digital worlds that subvert the codes and conventions of popular infotainment, such as music videos, YouTube tutorials, advertising and television talk shows. In the video Degrees of Disgust (2019)—which draws inspiration from the book Trick Mirror: Reflections on Self-Delusion by Jia Tolentino and features the British model Lily McMenamy—food is at the center of a dystopian narrative in which, from a basic element aimed at satisfying a primary need, it has become the denominator of a bulimic, metabolic culture where everything is consumed, digested and transformed into waste. Here a car accident, which involves the protagonist as an Uber Eats driver, completely loses its tragic component to become a staging, a place of seduction and a dehumanized aesthetic code. A mix of different genres, from thrillers to music videos, from film trailers to commercials, Benedict’s video takes up the fundamental points of Tolentino’s best seller: the dream and freedom of the Internet that have become a nightmare and collective alienation, the drifts of scammer culture, the exasperated expression of the self and identity explosion.