COLIN SNAPP
Born in 1982
The photographs, videos and sculptural works of Colin Snapp investigate the mediated visual experience through which we perceive and catalog the world around us. Focusing in particular on the present American landscape, the artist reminds us that the way in which we look at and represent reality is never neutral, direct, and objective. Screens, frames, lenses, both figuratively and concretely, are the filter of apparitions that do not coincide with the essence of things but open up new perspectives on them. Snapp’s creative process starts from images considered ordinary or banal in order to then frame them and look for a new meaning. The act of photographing or filming becomes a conscious ritual of translating reality, a way of defining an unprecedented conceptual landscape. His voyeurism, far from any morbidity, takes on analytical and scientific characteristics. At the 58th October Salon, Snapp presents a new video featuring American shopping malls. The artist activates a thorough and detailed investigational process, undertaking weeks of research and filming, aiming to map these nonplaces where the mechanisms of consumerism seem to go ahead regardless of the ongoing economic and social crisis. The film’s soundtrack, composed by Mauro Hertig starting from found sounds, is a perfect commentary to the contradiction of images that move between the dullness of the ordinary and the disturbing universe of a recurring dream.